Greeting Card Design

I was part of the creative team that pitched for and won the contract to design greeting cards for the UNICEF international market (excluding North America). Participating in annual European market visits provided valuable insight into market trends, strengthening my understanding of the local consumer and fostering a strong client relationship. Our collaboration was based on open communication and mutual respect. This was a key factor in ensuring our project's success. I wore many hats during this engagement: designer, art director, art buyer, client liaison, rights manager, and brand guardian.